Google Ad Campaigns
I've worked on more than 13 campaigns for 10 different brands. From book publishers to music festivals, and everything in-between. Below are a few of my recent campaigns.
Yuletide on Tap
Yuletide on Tap was a live strings event hosted by Pollyanna Brewing Company in St. Charles, IL. The event ran for two days, with tickets available for purchase online. ​
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Campaign Objective:
Sell out tickets for both showings.​​​
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Results:
With a total spend of only $33 and a CTR of 1.02%, the event sold out for both showings.
Dave Case Books
I created a display campaign for a retired Chicago police officer to promote his crime novels. Campaign includes original headlines, descriptions, keywords, audience targeting, placements, and more.
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Campaign Objective:
Maximize clicks to Dave Case product pages.​​
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Results:
Image created for ad copy
This campaign received a MarCom Gold Award as part of a larger integrated marketing campaign.
Throwback Music Fest 2025
TMF is an annual festival located in Gladstone Park, IL. The event offers live music, food, drinks, and fun for all ages.
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Campaign Objective:
Drive website clicks and overall awareness of the music festival within Gladstone Park and the surrounding suburbs.​​
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Results:
This campaign received a MarCom Platinum Award as part of a larger integrated marketing campaign.
Pollyanna Brewing Co.
Pollyanna is an Illinois-based brewery that offers high-quality beers & spirits to its patrons. The brand also offers their own locally roasted coffee.​
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Campaign Objective:
Promote their coffee offerings to consumers.​
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Results:
This campaign continues to perform nearly 3 times above industry standards with a 1.25% CTR.