Google Ad Campaigns
I've worked on more than 13 campaigns for 10 different brands. From book publishers to music festivals, and everything in-between. Below are a few of my recent campaigns.
Yuletide on Tap
Yuletide on Tap was a live strings event hosted by Pollyanna Brewing Company in St. Charles, IL. The event ran for two days, with tickets available for purchase online.
Campaign Objective:
Sell out tickets for both showings.
Results:
With a total spend of only $33 and a CTR of 1.02%, the event sold out for both showings.
Dave Case Books
I created a display campaign for a retired Chicago police officer to promote his crime novels. Campaign includes original headlines, descriptions, keywords, audience targeting, placements, and more.
Campaign Objective:
Maximize clicks to Dave Case product pages.
Results:
Image created for ad copy
This campaign received a MarCom Gold Award as part of a larger integrated marketing campaign.
Throwback Music Fest 2025
TMF is an annual festival located in Gladstone Park, IL. The event offers live music, food, drinks, and fun for all ages.
Campaign Objective:
Drive website clicks and overall awareness of the music festival within Gladstone Park and the surrounding suburbs.
Results:
This campaign received a MarCom Platinum Award as part of a larger integrated marketing campaign.
Pollyanna Brewing Co.
Pollyanna is an Illinois-based brewery that offers high-quality beers & spirits to its patrons. The brand also offers their own locally roasted coffee.
Campaign Objective:
Promote their coffee offerings to consumers.
Results:
This campaign continues to perform nearly 3 times above industry standards with a 1.25% CTR.