How I would generate 30-60 roofing leads/mo in Naperville.

Overview:

I built a scalable lead generation system for a residential roofing company targeting storm damage & roof replacements in Naperville / Aurora.

The Problem:

The client's current lead generation strategy was not providing the desired results. Ad spend was very costly, and few qualified leads were being generated.

The Strategy:

Drive value with 1-2 new promotions designed to attract leads. Design a high-converting landing page with trust signals and call to action. Run paid ads on Google Ads for high-intent searches, and Facebook for demand generation / general awareness.

The Funnel:

The Assets:

The Results:

This system is designed to generate 30-60 leads per month, depending on ad spend. This could mean up to 12 jobs and $120,000 in revenue each month.

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