Event Marketing for Throwback Music Fest 2025.

Overview:

I built a high-performing Google Ads Display Campaign designed to drive awareness of the event and maximize ticket sales.

The Problem:

The client was not selling enough tickets leading up to the event, and had seen a decline in ticket sales in previous years. 

The Strategy:

Drive high awareness of the event with a low-intent display campaign on Google Ads. Ad targeting is focused on Gladstone Park and the surrounding suburbs to drive local traffic.